press

FOR IMMEDIATE RELEASE

October 18, 2005

Contact: Diane Kearns, 512-799-1221, www.simplydivine.biz

Simply Divine | Baby Divine Launches Product Lines

Simply Divine | Baby Divine will showcase their first line of accessories for women and children at the
Dallas Market Center October 27-30. The line features custom designed totebags, diaper bags and
oversized baby changing pads in vintage-inspired Mexican oilcloth.  Simply Divine | Baby Divine co-
founders are Jennifer Carr, Darlene Berghammer, Diane Kearns and Charisse Kovas.

The Simply Divine | Baby Divine product line was inspired by Kearns’ two children, twins Dean and Vivian.
The diaper bag is made inside and out from Mexican oilcloth, which makes it sturdy and easy to clean.
The oversized diaper changing pads are large enough for toddlers and will cover most public baby
changing stations. The line also includes an accessory bag and coordinating tote bags in three sizes.

“The resources available to new mothers today are huge, so any product we introduce to the
marketplace has to be not only unique, it has to be tested for durability and functionality,” said Kovas.  
“We use our totes and baby products like our customers would.”  According to Kearns, “It’s satisfying to
hear a mom tell us how excited she is to finally find a diaper changing pad that covers the entire surface
of a public changing station.  We are in this business because we are also consumers who demand that
style and function go hand in hand.”

Simply Divine | Baby Divine products can currently be found in the Austin area at Georgetown boutique
Just Kidds and More.  Simply Divine | Baby Divine products will be offered for sale at the Fall Women and
Children’s Gifts and Accessories market, October 27-30, at the World Trade Center in Dallas, Booth
1326.

For more information, visit www.simplydivine.biz

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